Prime Daily Values (PDV)

Prime Daily Values are a term, which defines the actual nutrient values that are needed to consume daily with supplements to achieve and retain a state of superior health and cognitive ability.

Basically, to be Your Best Self! And to Flourish and Thrive!

Although I did create the term Prime Daily Values for easier reference, I did not develop the values themselves. These values have been developed by Dr. Mark Hyman and are published in the book “The UltraMind Solution“.

From what I gather, these values have been a major factor in helping tens of thousands of people to repair their health and achieve superior health and cognitive ability. (The other major factor is eating healthy.)

Here is the Prime Daily Values, which we are looking at when we’re evaluating vitamin supplements.

Prime Daily Values


“Why does not use the reference values like DV (US), NRV (European Union, Australia) or any other, which typically are labeled on supplements?”

Well, we believe in superior health.

Yet these values, of which you typically see percentage values on supplement labels, are based on an outdated model. A model of deficiency.

The key questions within this old model to establish reference values, such as DV and NRV, are as follows:

  • How much vitamin A is needed to avoid night blindness?
  • How much vitamin B1 is needed to avoid beriberi?
  • How much vitamin B2 is needed to avoid dermatitis or anemia?
  • etc [R, R, R, R, R, R, R, R, R, R, R, R, R, R, R, RR].

So, how much do you need a particular vitamin, mineral or a trace element in order to not develop a disease? Well, typically not very much, which is also what we see, if we take a look at 100% values of DV, NRV, or any other similar value [R, R].

According to this model, as long as you don’t have any of the deficiency diseases, you are getting enough nutrients (vitamins, minerals, trace elements). But this is simply not true.

You are getting enough nutrients to avoid deficiencies, yes. But not enough to optimize all of your cellular functions (and get the full benefit). Or, in other words, to achieve the best health and cognitive ability possible [R].

To better explain what I mean let’s look at some examples.
Magnesium Example to Better Explain Prime Daily Values

In this picture above you can see a hypothetical example of the Magnesium functions in the body. Hypothetical, because there are over 600 functions Magnesium is associated with. But here we have only four (so to say few of the big ones) in the picture [R, R]

So, what happens when one consumes nutrients only in the amounts of minimum daily values (100% of DV, NRV or any other similar value)? Well, you get the picture below.
Magnesium Exmple to Better Explain Prime Daily Values (Deficient)

Meaning there is enough of Magnesium to ensure that you do not get sick with Hyperexcitability. It probably ensures that you don’t get cramps too. It also prevents other deficiency induced effects.

But there is too little Magnesium to enhance your memory and ensure great learning ability. And you might think that you’re a slow learner or you have poor memory, which is not necessarily the case and all that it really might be, is not having enough Magnesium.

And this doesn’t stop there. Most of these 600 functions will not be carried out effectively or at all, because of the fact that your body simply does not have enough Magnesium.

Let’s look at another example.Vitamin D Example to Better Explain Prime Daily Values

Similarly, as with the Magnesium, also Vitamin D carries out quite a bit different functions in the body. For the sake of example, we have 3 of them in the picture (we’ll keep sticking with the few of the big ones for simplicity) [R, R].

Well, what happens when one consumes only the minimum daily values of nutrients (100% of DV, NRV or any other similar value)? Similarly, as with Magnesium, you get the picture below.Vitamin D Example to Better Explain Prime Daily Values (Deficient)

Meaning, you may acquire enough Vitamin D to prevent rickets. But as all of it goes towards that goal, you might be hit by feeling constantly tired or getting sick (colds and bronchitis through the roof) [R, R, R, R].

Furthermore, nutrient deficiencies can also develop so called long-latency diseases. These diseases happen when for a long period of time (many, many years) there is not enough of a particular nutrient for optimal cellular function. But DV, NRV, and other similar values do not ensure optimal cellular function [R].

For example, not having enough Folic Acid (being seriously deficient) in a pretty short time will develop amenia or birth defects for a baby. But in the long run, having not enough of the nutrient for optimal cellular function has a significantly higher chance of developing Alzheimer’s disease [R].

Other long-latency diseases include schizophrenia, attention-deficit disorder, cancer, depression, heart disease, dementia, and many other [R].

Thus, because all of this, consuming nutrients according to DV, NRV and other similar values over the long run won’t ensure that you don’t develop these huge diseases and conditions mentioned.

Why these Daily Values are so low, but Tolerable Upper Intake Levels are so high?

If the ideas discussed before did not convince you that DV, NRV and other similar values are not the way to go, consider this.

If you’ve ever come across the Tolerable Upper Intake Levels (UL for short) – have you ever thought about why these established DV, NRV and other similar values are so low, but the ULs are so high?

“What is a UL (Tolerable Upper Intake Level)?” you might ask.

Well, simply put, those are levels set to formulate the highest amount of a particular nutrient intake daily that poses no risk of adverse effects when used for very, very, very long periods of time. To put it in other words, if you do not exceed these levels formulated, there is no risk of acquiring a disease or an adverse condition of some kind [R, R].

Of course, risk-wise ULs are referable to 98-99% of the population. We all are different. So it is possible that for 1-2% of the population these levels can be lower or even higher.

Let’s look at an example of DVs, NRVs and similar values in respect to the established ULs, shall we?Vitamin E In Regard to UL, DV, NRV and PDV

NRV and DV values for Vitamin E are 12 mg and 30 IU, respectively.

UL for European Union is 300 mg, therefore, the gap between the respective NRV and UL is 288 mg. UL for the US, on the other hand, is 1000 mg, therefore, there is a gap of at least 970 mg.

Take a minute and just really think about it!

288 mg gap, when no adverse effects of using Vitamin E are not present!! Or a 970 mg gap in US case, when there are no present adverse effects!! This is the gap between what is recommended for daily intake (100% values of DV, NRV, and other similar values) and UL!

I mean, this gap is Huge!

Some may say: “Well, this can be easily explained because most probably any excess Vitamin E can be easily excreted from the body. 300 mg or 1000 mg probably is just too much of the amount, which our bodies can no longer reliably excrete.”

Well, Vitamin E is a fat-soluble Vitamin. And fat soluble Vitamins are not really known for their easy excretion from the body if consumed in excess amounts, water-soluble Vitamins are [R, R, R, R].

So, where do this 300 mg (EU) or 1000 mg (US) go, if they do not pose a threat or adverse effects and are consumed in these amounts for decades?

The only reasonable explanation is – they are utilized by the body to carry out functions.

Furthermore, if we were to look at other Vitamins, Minerals and Trace Elements and their respective UL values, we would encounter similar gaps to those already discussed. They may not be so huge, but they are certainly there.

Therefore, this is completely certain, answering, unfaltering – DV, NRV and similar values are not the way to go! These values represent minimum daily requirements that each person needs in order to not get sick.

But in order to achieve and retain a state of superior health and cognitive ability one must consume nutrients in or close to amounts of PDV given above!

Stay healthy! Be happy! Thank you for taking the time to read this! I highly appreciate it! All comments are welcome! 🙂


  • Gigi

    May 10, 2018 - 22:22

    You know, I truly appreciate your Prime Dailly Values. I like that you presented them in mg and IU since this is the usual medication/vitamin dosing used by most. The percentage value leaves one to calculate (if we even stop to do that) to determine the right amount of nutrient needed. Whereas, the Prime Daily Values actually tells us the amount necessary. Thank you too for explaining UL. Now I get it. I feel safer understanding what’s printed on these labels.
    Thanks for your post.

    • Matiss Dzelve

      May 14, 2018 - 07:37

      Hey, Gigi!

      I’m truly glad that you found the article helpful.
      Yes, I mean, the percentage values in of themselves are insanely misleading. Any not-knower will just assume that the value represents how much one needs daily. Which isn’t true at all.

      Cheers and have a great one!

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